Category: House Developer News & Tips

Starter homes are more important than ever in today’s housing market. With rising interest rates, tighter lending standards, and a national shortage of affordable housing, the demand for entry-level homes continues to grow. According to the National Association of Home Builders (NAHB), in 2024, only 40% of new single-family homes were considered “affordable” for the average buyer. That’s down from over 60% just five years ago. For developers, this presents both a challenge and an opportunity: how to deliver quality starter homes at a price point that appeals to first-time buyers, while still turning a profit.

One of the most effective ways to do this is by building a starter home package using stock house plans. Pre-designed plans offer a reliable foundation for speed, efficiency, and cost control. But to make them truly profitable, it’s essential to choose the right plan, tailor the build intelligently, and align with what today’s buyers are actually looking for.

Here are five proven strategies to design a starter home package that sells—and delivers a solid return.

1. Prioritize function over square footage

Today’s buyers aren’t necessarily looking for large homes—they want smart layouts that live larger than they are. According to Zillow’s 2025 Consumer Housing Trends Report, the average size of a starter home purchase is between 1,100 and 1,500 square feet. Within that range, developers can create desirable spaces by choosing open-concept floor plans that eliminate wasted space. Focus on maximizing kitchen-living-dining flow, including multifunctional islands, and reducing the number of formal rooms.

2. Select a style that balances affordability with curb appeal

Starter homes still need to feel like “home” to the buyer, and exterior style matters. According to a 2024 Redfin survey, 68% of buyers said curb appeal played a major role in their decision to purchase. Choose architectural styles that are timeless but cost-effective to build—such as Craftsman-inspired, Farmhouse, or Modern Cottage. Avoid overly ornate features like complex rooflines, turrets, or excessive trim. Instead, use simple but attractive elevations with front porches, gable accents, and quality siding to create charm without cost overruns.

3. Bundle standard finishes that feel upgraded

New buyers may not know the difference between builder grade and premium finishes—but they will recognize style and value. Create a package of finishes that look upscale without blowing your budget. Think LVP flooring throughout the main areas, shaker-style cabinets, matte black or brushed nickel hardware, and energy-efficient appliances. Buying in bulk across multiple builds can also lower material costs significantly. According to BuildZoom, bundling finishes across even 3-5 units can reduce material costs by up to 12%.

4. Stick to a simple roof and foundation structure

Complex foundations and rooflines can derail the budget quickly. Stick to rectangular or L-shaped footprints with a standard slab or crawlspace foundation. Roofs with fewer angles and a moderate pitch not only reduce framing time but also lower long-term maintenance issues. According to HomeAdvisor data from 2024, a complex roofline can increase roofing labor costs by 18% or more—an unnecessary expense in the starter home category.

5. Offer upgrade tiers that don’t slow down the build

Some buyers will want to customize—especially when they’re purchasing early in the development timeline. But custom work can be a bottleneck. To keep production moving, offer 2-3 finish packages with predefined upgrades, such as “Essentials,” “Comfort,” and “Select.” These packages give buyers a sense of choice while keeping the build on schedule. The key is limiting decisions to finishes, not structural changes. The National Association of Realtors suggests that predictable build timelines are one of the top three factors influencing buyer satisfaction, especially in new communities.

Designing profitable starter homes is not about cutting corners—it’s about making intentional choices that align with both market demand and construction efficiency. When developers use stock house plans as a starting point, they not only reduce upfront design costs but also streamline the permitting and build process. This is especially useful when developing multiple homes in a single neighborhood or infill project.

As affordability becomes a growing concern across North America, the need for high-quality starter homes will only increase. Developers who can deliver these homes quickly, affordably, and attractively are well-positioned to win in today’s housing market. Stock house plans, when paired with thoughtful design and smart material choices, can be the foundation of that success.

Need help finding house plans under 1,500 square feet for your next starter home community? W.L. Martin Home Designs offers hundreds of professionally drawn plans ready for permitting and building, with options for customization when you need it.

For developers looking to maximize profits and minimize construction headaches, the question of cost-efficiency in home design is always front and center. Whether you’re building a small neighborhood of spec homes or planning an infill project on narrow lots, the layout, size, and architectural style of your homes can make a significant difference in your bottom line. So what makes a house plan cost-efficient to build, and which designs are leading the way?

Simple Footprints Mean Lower Costs

One of the easiest ways to save money in construction is by selecting a house plan with a compact, rectangular or square footprint. According to the National Association of Home Builders (NAHB), the foundation and framing make up over 30% of a new home’s construction costs. Designs that avoid complex angles, bump-outs, and unnecessary corners require less material and labor, leading to a more predictable and efficient build.

Single-story homes are often more cost-effective on a per-square-foot basis when built on flat lots, especially when the land isn’t in short supply. However, for tighter lots or areas where land costs more than building vertically, two-story homes can stretch your square footage without significantly increasing your foundation and roof costs.

Rooflines Matter More Than You Might Think

The roof is one of the most expensive exterior components of any home, and complexity adds cost fast. Designs with multiple gables, dormers, or steep pitches can be beautiful but also expensive to build and maintain. A simple gable or hip roof with a moderate pitch is often the most budget-friendly choice, especially when paired with affordable roofing materials like architectural shingles.

NAHB data estimates that roofing accounts for around 3 to 4 percent of total construction costs, but this can increase significantly with more intricate roof geometry. Keeping the roof design straightforward reduces framing time and cuts down on waste.

Open Floor Plans Help Keep Construction Costs Low

Open-concept living has been popular with buyers for years, but it also benefits builders. Fewer walls mean fewer materials and less labor. Combining the kitchen, dining, and living areas into one shared space reduces drywall, framing, and electrical work. It also allows for more flexibility with furniture placement and gives smaller homes a more spacious feel.

Open layouts are especially effective in plans under 1,800 square feet, where maximizing usable space is crucial. For example, a 1,400-square-foot open-plan home can often feel just as livable as a more compartmentalized 1,700-square-foot layout.

Efficient Use of Square Footage

Bigger isn’t always better, particularly when every extra square foot adds cost. According to Statista, the average construction cost per square foot for a single-family home in the U.S. was around $160 in 2023, although this varies by region. Efficient home designs prioritize function over excess, avoiding large, unused formal rooms that don’t add value for the typical buyer.

Well-designed smaller homes with features like walk-in closets, large kitchen islands, and dual-use spaces (think home office/guest room combos) appeal to today’s buyers without bloating construction budgets. Features that serve more than one purpose provide flexibility for homeowners and cost-savings for developers.

Material Selection and Standard Sizing

Plans that are designed with standard-sized building materials in mind can also reduce waste and save time. For example, homes that are designed around standard 4-foot sheet widths for drywall and plywood panels can minimize cuts and scraps. Selecting plans that accommodate stock cabinet sizes, standard window dimensions, and simple trim packages also help keep costs down.

Many of the most popular and cost-effective house plans today are designed with these principles built in. They allow developers to source materials easily and avoid long lead times or costly custom work.

So Which Designs Should Developers Consider?

At W.L. Martin Home Designs, we’ve seen strong demand for house plans that blend affordability with style. Ranch-style homes with open layouts and modest footprints continue to be favorites among builders. Compact two-story designs with three or four bedrooms are also top performers, particularly in growing suburban neighborhoods.

Plans ranging from 1,200 to 2,000 square feet tend to offer the best balance between construction cost and resale value. They’re large enough to appeal to families, yet efficient enough to stay within budget and build quickly. Builders who stick with simple foundations, clean rooflines, and well-thought-out interiors are usually rewarded with faster construction times and fewer budget surprises.

Final Thoughts

Choosing a cost-efficient home design isn’t just about picking a smaller plan. It’s about finding a layout that’s simple to build, appeals to today’s buyers, and uses space and materials wisely. With the right design, developers can streamline their process, reduce waste, and boost profits without compromising quality or curb appeal.

If you’re looking for plans that check all those boxes, browse our collection at W.L. Martin Home Designs. We specialize in designs that are as buildable as they are livable, so you can break ground with confidence.

If you’re a residential developer working with small to mid-sized lots, you already know that every square foot matters. The right house plan can mean the difference between a quick sale and a slow-moving property. With lot prices still high in many parts of North America, especially in growing suburban and infill areas, choosing the best-fitting and best-performing plan has never been more important.

In this guide, we’ll walk through how to choose house plans that not only fit your lot size but also maximize your bottom line. We’ll look at smart design choices, buyer preferences, and real estate trends that drive profit — and we’ll back it up with data.

Lot Size and Zoning: Know What You’re Working With

Before you browse house plans, take a close look at your lot’s buildable footprint. Many jurisdictions have setback requirements, minimum green space percentages, and height limits that affect what you can build. Narrow-lot developments are especially common today in urban and suburban areas, with many lots falling between 25 and 50 feet wide.

According to a 2023 report by the National Association of Home Builders (NAHB), narrow lot homes (defined as under 50 feet wide) now make up approximately 28% of new single-family construction in metro areas. This is a growing trend, and it demands smart, space-efficient floor plans.

What Today’s Buyers Want (And What They’ll Pay For)

Developers who choose house plans that align with buyer preferences increase their chance of a fast sale and solid ROI. A recent Zillow Consumer Housing Trends Report found that 83% of home buyers value an open floor plan, while 72% prioritize energy-efficient features.

Here are a few design features that consistently perform well in homes under 2,500 square feet:

• Open concept kitchens and living rooms
• Dedicated laundry rooms
• At least 2 bathrooms, even in smaller homes
• Storage space that’s cleverly built in (think pantries, mudrooms, attic space)
• Flex rooms that can serve as home offices or guest spaces

And most importantly, curb appeal matters. A home’s exterior design directly affects perceived value. Developers should select house plans that include attractive elevations — especially craftsman, modern farmhouse, and transitional styles, which are highly popular with today’s buyers.

What Home Sizes Offer the Best ROI?

Bigger isn’t always better. According to the U.S. Census Bureau, the average size of newly completed single-family homes in 2023 was 2,411 square feet. That’s a slight drop from previous years, reflecting a shift toward more efficient homes that better align with affordability and market demand.

Homes between 1,600 and 2,400 square feet tend to offer the strongest return on investment. They strike a balance between construction efficiency and buyer appeal. Most importantly, this size range allows room for open layouts, three-bedroom configurations, and modern features—all without inflating build costs unnecessarily.

The majority of new homes completed in 2023 were between 1,800 and 2,999 square feet, reinforcing the importance of mid-sized homes for developers targeting the widest pool of buyers.

Customizing Plans Without Starting from Scratch

A common misconception among developers is that custom homes always mean custom blueprints. Not true. At W.L. Martin Home Designs, many developers use pre-designed house plans and work with our team to make smart customizations based on local building codes or market trends.

Customizing a stock plan is not only faster than starting from zero, it’s also far more cost-effective. Whether it’s adding a third bathroom, swapping a two-car garage for a one-car garage and storage area, or adjusting the roofline to comply with HOA standards, our plans are built to flex without losing integrity.

Case in Point: Mid-Sized Plans That Sell Fast

One of our developer clients in the Carolinas built a small community of single-story homes using a modified version of our Plan 1947. At just under 1,950 square feet, the plan included 3 bedrooms, 2 baths, and an open living-dining-kitchen space that made the home feel much larger than its square footage. With energy-efficient windows and vaulted ceilings, the homes sold out within 3 months — without any price drops.

That’s the power of choosing the right plan from the start.

Final Thoughts

Maximizing ROI starts with choosing a house plan that fits your lot, appeals to your buyer, and allows for efficient construction. The trend toward slightly smaller, smarter homes is not going away anytime soon. Developers who embrace flexible, well-designed home plans in the 1,600–2,400 square foot range will continue to see strong returns — especially in today’s inventory-tight housing market.

At W.L. Martin Home Designs, we specialize in house plans that make life easier for builders and more appealing to buyers. Whether you’re developing a cul-de-sac of craftsman homes or a tight urban infill, we’ve got plans designed to perform.

When it comes to building or buying a home, one of the first considerations is size. What’s interesting is that “popular” home sizes can vary significantly depending on the region, the local economy, and even shifting buyer preferences. For developers, understanding these trends is more than just informative, it’s strategic. Building homes that align with current demand can help ensure quicker sales and long-term satisfaction for buyers.

Nationally, the average size of new single-family homes has been on a bit of a rollercoaster. According to the U.S. Census Bureau and the National Association of Home Builders (NAHB), the average new single-family home was around 2,411 square feet in 2023. That’s a slight drop from previous years when average sizes peaked above 2,500 square feet, particularly around 2015. The shift downward points to changing preferences, especially among younger buyers who are looking for more manageable, cost-effective homes without sacrificing comfort.

In the South—the region that consistently builds the most new homes—sizes tend to run a bit larger. The average single-family home there is closer to 2,500 square feet. This is due in part to land being more available and affordable, allowing for larger footprints. By contrast, the West and Northeast, where land prices and density constraints are higher, tend to lean toward smaller homes. In urban areas of California or New York, for example, homes in the 1,400 to 1,800 square foot range are often the norm for new builds.

The Midwest presents a bit of a balance. In many parts of Ohio, Indiana, and Missouri, new homes average between 2,000 and 2,300 square feet. This reflects a mix of affordability and space, as well as a steady demand for homes that accommodate families but stay within moderate price points.

There’s also a rising interest in smaller homes, especially among first-time buyers, downsizers, and those focused on sustainability. According to Realtor.com and Redfin data, homes under 1,800 square feet have seen increasing demand, especially in suburban areas where affordability has become a key issue. As a result, many developers are strategically investing in floor plans between 1,200 and 2,000 square feet, a sweet spot that appeals to a wide range of buyers, from young families to empty nesters.

What this means for developers is clear: flexibility and awareness of regional trends matter. A cookie-cutter approach won’t work in today’s market. But what does work is offering thoughtfully designed homes that fall within the most in-demand size ranges, typically between 1,200 and 2,500 square feet. This range balances cost efficiency for developers with the space and livability that buyers want.

At a time when buyers are more value-conscious than ever, home plans that are smartly laid out within these popular size brackets can make a real difference in marketability. Whether it’s a compact cottage or a modest two-story family home, offering options in this range meets the evolving needs of the modern homeowner.

As home sizes continue to shift based on demographics, economic conditions, and lifestyle changes, staying in tune with what’s being built—and what’s selling—is essential. Developers who build with these trends in mind are more likely to succeed in today’s competitive housing landscape.

Over the past decade, more and more families across North America have found themselves reevaluating how they live—not just for convenience, but for care. Rising costs of assisted living, shifting family dynamics, and a renewed focus on togetherness have all played a role in the growing trend of multi-generational living. At W.L. Martin Home Designs, many of our house plans have naturally evolved to reflect this changing landscape, offering thoughtful features that make it easier to care for aging parents or grandparents right at home.

Rather than turning to costly care facilities or senior living arrangements, families are increasingly choosing to bring elder care into the heart of their homes. According to data from Pew Research Center, the number of Americans living in multi-generational households has more than quadrupled in the last five decades, with nearly 60 million people living in a home with three or more generations under one roof as of 2021. This shift is fueled not just by financial necessity, but by cultural values, emotional connection, and practicality. Home design has had to respond, and that’s where our plans at W.L. Martin shine.

Many of our plans include what we call “flexible living spaces” — rooms and layouts that adapt to a family’s changing needs. Bonus rooms above garages, finished basements with full bathrooms, and dual primary suites are just a few of the design features that can make a huge difference when you’re welcoming an older parent or relative into your home. These spaces are more than just extra square footage. They provide privacy, accessibility, and comfort while keeping family members close. Whether it’s a 1,800 square foot craftsman-style plan or a modern farmhouse closer to 2,400 square feet, these options help make caregiving not only manageable but often more meaningful.

This is not a new concept to us. In fact, we explored this topic in a past article titled The Rise of Multigenerational Living and Designing Homes for Extended Families. In that post, we discussed how there is a shift toward multi-generational living in response to economic pressures, but a longer-term cultural and generational evolution. The demand for floor plans that offer privacy, accessibility, and adaptable living areas continues to grow, and we’ve seen it become one of the most common design priorities among both developers and individual homeowners. Our plans often incorporate thoughtful layout options that accommodate these needs without requiring oversized footprints or custom builds from scratch. That same trend is still going strong today, and the interest in building homes that bring multiple generations under one roof has only expanded since that article was first published.

We also see growing demand for plans that incorporate wider doorways, walk-in showers, and minimal-step entries, even at modest square footages. While these features were once reserved for “aging in place” designs, they’ve become increasingly common in homes meant for everyday families. One major reason is that these features future-proof the home. They allow families to adapt over time, instead of facing the need for a costly renovation or a stressful move down the line.

The costs associated with assisted living facilities can be staggering. According to Genworth’s 2023 Cost of Care Survey, the national median monthly cost for a private room in a nursing home was over $9,500. Assisted living facilities averaged around $4,800 per month. For many families, putting that kind of money into a monthly fee with no equity return makes less sense than investing in a home that can serve multiple generations.

But it’s not just about saving money. It’s about maintaining relationships. Families are increasingly prioritizing environments that encourage connection between generations. Studies from the National Institute on Aging show that older adults who live in intergenerational homes tend to experience improved mental health, better social interaction, and a stronger sense of purpose. For children, growing up with grandparents in the home can lead to emotional development benefits and a deeper understanding of family values.

At W.L. Martin Home Designs, we believe the best house plans aren’t just about square footage. They’re about building homes that reflect the realities—and the values—of the people who live in them. Whether you’re looking for a modest cottage with smart layout options or a modern two-story plan with intentional separation of spaces, chances are we have a design that can accommodate your family’s needs today and tomorrow.

If you’re considering bringing a parent or grandparent into your home, or just want the flexibility to do so in the future, let’s explore the possibilities together. Many of our existing plans are just a conversation away from becoming the perfect multi-generational solution. You don’t have to compromise on style or efficiency to build a home that includes everyone. Sometimes, all it takes is the right floor plan.

Whether you’re a seasoned home builder or just getting started in residential development, being able to read and understand a house plan is one of the most valuable skills you can have. A well-drawn plan isn’t just a layout of walls and rooms—it’s a full blueprint for cost-efficient, code-compliant, and marketable construction. At W.L. Martin Home Designs, we’re offering this free guide to help you sharpen your understanding of architectural house plans so you can make smarter decisions and avoid costly delays.

A lot of developers rely on architects or builders to interpret plans, but knowing how to review them yourself allows you to catch potential issues early, stay in control of your build, and better communicate with your team. Below, we’ll walk through what to look for and how to read each section of a plan with confidence.

1. Start with the Floor Plan

The floor plan is the heart of any house plan set. This is the bird’s-eye view that shows the room layout, wall placements, door and window locations, and traffic flow. When reading the floor plan, pay attention to:

• Room dimensions: These are usually written in feet and inches. Make sure the room sizes match your market’s expectations. For example, in many suburban areas, buyers now expect a primary bedroom to be at least 14×14 feet.
• Wall thickness: Interior walls are typically 4 inches thick while exterior walls are often 6 inches to accommodate insulation. Check these dimensions to make sure the total square footage adds up.
• Door swings and traffic flow: The plan will show which way doors open. Look for bottlenecks or awkward transitions between rooms that could frustrate future homeowners.

2. Know What Elevations Show You

Elevations are flat drawings of the home’s exterior from each side—front, rear, and both sides. They show you not just how the house will look, but also important details like:

• Roof slope (or pitch): A 6:12 pitch means the roof rises 6 inches for every 12 inches horizontally. This affects cost, curb appeal, and even how snow or water will shed.
• Exterior finishes: Elevation drawings label materials like brick, siding, or stone veneer. This can impact both your material costs and how the home fits the neighborhood aesthetic.
• Window and door placements: Make sure they align with the floor plan and work well with the home’s style.

3. Understand the Foundation Plan

Your foundation plan tells you whether the house is designed for a slab, crawlspace, or basement. This decision impacts excavation costs, mechanical layout, and energy efficiency.

• Footings and support walls: These are shown in thick lines and will carry the home’s load. Confirm that they align with bearing walls from the floor plan.
• Mechanical chases and access points: If HVAC, plumbing, or electrical systems need to run under the home, make sure the foundation plan accounts for it.
• Soil and frost considerations: Building in the North? You may need a deeper footing or insulated slab. Developers in colder climates must watch for foundation details that meet local frost line requirements.

4. Check the Roof Plan and Framing Information

A roof plan outlines the layout of rafters or trusses and gives insight into how the roof structure is built. If your build area is prone to high winds or heavy snow, you’ll need to pay attention to how loads are managed.

• Valleys, hips, and ridges: These affect water drainage and flashing requirements.
• Load-bearing walls: These must align with supports shown in the framing plan to keep the home structurally sound.
• Truss layout: Many developers use pre-engineered trusses. Confirm that the plan accommodates standard truss sizes to reduce delays.

5. Review Notes and Symbols Carefully

Every house plan set includes a legend or key that explains the symbols used. These might indicate things like electrical outlets, lighting fixtures, plumbing points, or specific construction details.

• Electrical layout: This includes switches, outlets, and lighting. Check to make sure the layout matches common expectations (like having outlets on every wall longer than 6 feet, as required by code).
• Section cuts: These are marked with arrows and callouts like “A-A” and refer to cross-sections that show vertical slices of the house for more detail.
• Construction notes: These often contain crucial info about materials, fastening methods, or special instructions for the builder.

Why This Matters to Developers

According to the NAHB (National Association of Home Builders), framing, foundation, and drywall account for over 35% of the average home construction cost. The earlier you catch potential issues in a plan, the more money and time you save during construction. By understanding how to read a plan properly, you can reduce miscommunication, avoid unnecessary change orders, and even speed up your permitting process.

Plus, cities and counties often have slightly different code requirements. When you know how to interpret a plan correctly, you can spot missing details that might trigger delays or plan rejection during permit review.

At W.L. Martin Home Designs, we work hard to provide house plans that are builder-friendly and code-aware—but we also know that developers benefit from having more knowledge at their fingertips. That’s why we’re committed to offering more guides like this in the future to help developers like you build smarter, faster, and with fewer headaches.

Stay tuned for more free tips, checklists, and resources in upcoming posts. We’re here to help you get the most out of every build.

Have questions about plan symbols, local code compliance, or modifying one of our home designs? We’d love to help. Reach out anytime or explore our growing collection of house plans designed specifically for developers across North America.

If you’re a developer planning a new subdivision, selecting the right house plans is one of the most important decisions you’ll make. It impacts everything from your build costs to how quickly the homes sell. More than just square footage and curb appeal, it’s about choosing plans that work well with the lot sizes, appeal to a range of buyers, and streamline construction. At W.L. Martin Home Designs, we’ve helped hundreds of developers across North America find floor plans that are both practical and profitable for subdivision buildouts.

Why the Right House Plans Matter in a Subdivision

When you’re building multiple homes in the same development, it’s not just about finding one great floor plan. It’s about finding several that can work together to create a cohesive neighborhood while offering enough variety to avoid that overly uniform, cookie-cutter look. Choosing the right mix of plans can improve your marketability, help you stand out from nearby developments, and reduce time on the market. But just as importantly, good plan selection makes your build process more efficient and cost-effective.

What to Look for in Subdivision-Friendly Plans

If you’re planning a neighborhood with dozens of homes, it’s essential to look for plans that fit your lot sizes and support fast, repeatable builds. Many developers aim for homes between 1,000 and 2,500 square feet, which offers broad buyer appeal and keeps construction costs manageable. You’ll also want to focus on floor plans with straightforward footprints, which fit cleanly on 40- to 70-foot wide lots, and don’t require custom site work.

Another important factor is architectural simplicity. Floor plans with clean rooflines and logical framing make for faster builds and fewer surprises. This doesn’t mean the homes need to be boring. With the right elevations and details, even a simple structure can look refined and inviting.

Why W.L. Martin Home Designs Work for Subdivisions

W.L. Martin has a deep catalog of home plans that were designed with real-world subdivisions in mind. Our collection includes dozens of homes that are perfectly suited for narrow lots, shallow lots, and everything in between. Many plans come with alternate elevations or can be easily modified to provide more visual variety, even when you’re building the same core layout.

We also understand the needs of developers. Our plans are drafted with an emphasis on buildability and efficiency. That means fewer change orders, lower construction costs, and easier permitting in most areas. We work with developers who want to license multiple plans for one project, and we can help tailor a mix of home designs that complement each other while fitting your development’s goals and budget.

A Few Top Plans for Subdivision Development

Our collection includes a wide variety of home plans that work particularly well in subdivision environments. Whether you need smaller homes for entry-level buyers or mid-sized layouts that appeal to families, we offer thoughtfully designed plans that are both builder-friendly and marketable. Many of our designs feature open-concept living areas, three to four bedrooms, and flexible garage options, along with curb appeal details that help homes stand out. With efficient footprints and straightforward construction methods, these plans are ideal for scaling across multiple lots without sacrificing quality or variety.

Balancing Uniformity and Variety

One common challenge in subdivision development is creating enough visual variety to avoid repetition while keeping your construction process efficient. A smart strategy is to select three to five core house plans, then vary them using alternate elevations, garage flips, and porch treatments. Even changing siding materials, exterior colors, or window styles can dramatically shift a home’s look while maintaining the same structural footprint.

This approach not only helps with curb appeal, but also allows your crews to become familiar with the build process, which saves time and reduces mistakes.

Ready to Get Started? We’re Here to Help

If you’re planning a subdivision and need help selecting the right combination of home plans, we’d love to talk. At W.L. Martin Home Designs, we specialize in floor plans that balance function, beauty, and cost-efficiency. Whether you’re building 10 homes or 100, we can help you find the perfect mix of designs to bring your community to life—and make your job easier from start to finish.

Let us know what type of lots you’re working with and the price range you’re targeting. We’ll help you narrow down the best plans for your development and show you how small changes can make a big impact when you’re building at scale.

It’s no secret that the housing market has been on a wild ride these past few years. From pandemic-fueled surges to interest rate hikes and now the passing of the so-called “Big Beautiful Bill,” there’s a lot of chatter in the industry about what’s next. While some experts are predicting a potential housing boom on the horizon, others are urging caution. But for residential developers, the smartest move might be somewhere in the middle: stay ready, stay flexible, and choose house plans that can weather any shift in the market.

The Big Beautiful Bill, recently passed with bipartisan support, includes major investments in infrastructure, zoning reform incentives, and funding for more housing development across the country. Many in the real estate and construction industries are optimistic, seeing it as a potential catalyst for a new wave of residential building. The bill’s provisions could streamline permits, expand land availability, and provide new funding for affordable housing initiatives. This kind of support at the federal level tends to trickle down quickly to the boots-on-the-ground developers who actually put up the homes.

So, does that mean it’s time to go all in? Not necessarily. While the policy climate is shifting in a favorable direction, developers still need to be savvy. Market conditions can change fast. But the good news is that with the right strategy, you can stay one step ahead—no matter what happens.

Here’s how to position yourself for success in this moment of opportunity and uncertainty.

1. Focus on Versatility in Your House Plans

One of the smartest moves you can make right now is choosing home plans that work in a variety of settings and for a range of buyers. That’s why at W.L. Martin Home Designs, we offer plans that are practical, efficient, and designed with flexibility in mind. Whether you’re building in an urban infill area or developing in a new suburban community, our floor plans from 400 to 2,500 square feet give you options. Open layouts, adaptable room usage, and multiple elevation styles make it easy to meet shifting buyer needs or adjust your build strategy if the market changes mid-project.

2. Stay Small and Smart

Many buyers are downsizing, not just for affordability but for lifestyle. A home under 2,000 square feet is often faster to build, less expensive to maintain, and more appealing to a broader audience in today’s market. That’s where our smaller home plans really shine. They fit the bill for first-time buyers, retirees, and even developers looking to maximize lots with multi-unit projects.

3. Keep Permits and Construction Schedules in Mind

If the Big Beautiful Bill does spark a surge in residential construction, permitting offices and subcontractors could quickly become overwhelmed. Choosing house plans that are code-ready and easy to build gives you an edge. Our plans are developed with clarity, simplicity, and buildability as priorities. That can help reduce delays and keep your timelines tight, even when the competition for trades and inspections heats up.

4. Don’t Wait for a Perfect Moment

Trying to time the market is like chasing the wind. What you can do is control your readiness. When you have versatile, builder-friendly plans in your back pocket, you’re always in a position to move when the timing feels right. At W.L. Martin Home Designs, we’ve helped hundreds of developers stay prepared by offering a wide range of home designs that suit a variety of budgets, lot sizes, and buyer expectations.

5. Plan for Now, Prepare for Later

The current political landscape is leaning toward pro-development policies, which could mean a friendlier environment for builders in the coming years. But even if conditions shift, developers who choose smart, adaptable plans will always have options. You don’t need to predict the future to build a solid business—you just need to plan for it.

While we can’t say for sure whether a full-blown housing boom is coming, we can say with confidence that developers who are prepared with the right home designs will be in the best position to succeed. The housing market rewards those who stay flexible, build efficiently, and keep their options open. That’s exactly what we help you do at W.L. Martin Home Designs.

If you’re thinking about starting a new project or simply want to expand your portfolio of house plans, now’s a great time to take a look at our collection. No matter what the market brings, we’ll help you build with confidence.

At W.L. Martin Home Designs, we’ve spent years crafting home plans that meet the evolving needs of both homebuyers and developers. While every design in our portfolio serves a unique purpose, a few have risen to the top as consistent favorites — because they strike the ideal balance between smart design, efficient use of space, and broad market appeal.

These four standout plans — #24448, #24447, #24499, and #24520 — offer the kind of versatility that developers appreciate and the livability that today’s homeowners expect. Whether you’re building for first-time buyers, growing families, downsizers, or investors, these homes check all the right boxes.

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Plan #24448 – Spacious, Flexible, and Family-Friendly

1,983 sq. ft. | 3 Bedrooms | 2.5 Bathrooms | 2 Stories | 2-Car Garage
View Plan #24448 ›

This two-story home is a top pick for developers building for families who want both space and style. With nearly 2,000 square feet of thoughtfully designed living area, Plan 24448 combines open-concept functionality on the main floor with private bedroom spaces upstairs.

Key features:

• Main level primary suite for privacy and convenience
• Open-concept living, dining, and kitchen area ideal for entertaining
• Dedicated study perfect for remote work or a home office
• Two upstairs bedrooms plus an optional game room for added flexibility
• Attached 2-car garage

This plan delivers the best of both worlds: a main floor designed for daily living and entertaining, and an upper level tailored for rest and relaxation — making it a strong option for families, multigenerational households, and professionals working from home.

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Plan #24447 – Modern Comfort with Single-Level Ease

1,400 sq. ft. | 3 Bedrooms | 2 Bathrooms | 1 Story | 2-Car Garage
View Plan #24447 ›

With its single-level layout and welcoming design, Plan 24447 is a crowd-pleaser that offers great flow, open living spaces, and practical features that today’s homeowners look for — all within a compact, builder-friendly footprint.

Highlights include:

• Open-concept layout with vaulted ceilings in the living room
• Central kitchen with a large island and sink
• Primary suite with an en-suite bath and walk-in closet
• Dining room at the rear, perfect for enjoying backyard views
• Attached 2-car garage

This plan is especially attractive for downsizers, young families, and first-time homebuyers looking for an efficient home that doesn’t skimp on style. It’s also ideal for developers creating single-level living communities.

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Plan #24499 – The Alderbrook: Efficient Living with Upscale Touches

1,388 sq. ft. | 3 Bedrooms | 2 Bathrooms | 1 Story | 2-Car Garage
View Plan #24499 ›

Smartly laid out to make every square foot count, Plan 24499 (The Alderbrook) is a top choice for developers who want a home that feels spacious, functions well, and builds affordably.

What makes it shine:

• Stunning 11-foot ceilings in the living room create an airy atmosphere
• Wrap-around kitchen counters and central island for added prep space and seating
• Primary suite with separate shower, soaking tub, and large walk-in closet
• Two additional bedrooms and a full bath at the front for privacy
• Attached 2-car garage

This plan hits the sweet spot for families, starter homes, rental properties, and empty nesters. With its efficient design and standout features, it’s easy to build and even easier to sell.

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Plan #24520 – The Edgewood: Compact Footprint, Big Impact

1,491 sq. ft. | 3 Bedrooms | 2.5 Bathrooms | 2 Stories | 1-Car Garage
View Plan #24520 ›

Designed for narrower lots and urban infill projects, Plan 24520 (The Edgewood) delivers flexible two-story living in a highly functional layout that works well for modern buyers with busy lifestyles.

Standout features:

• Dedicated front study perfect for working from home
• Open living, kitchen, and dining area on the main level
• Three bedrooms upstairs, including a private primary suite
• Primary bathroom with walk-in shower and large closet
• Attached 1-car garage and convenient half bath on the main floor

Its efficient footprint makes this plan ideal for young professionals, urban developments, and smaller communities where maximizing lot usage is key. The flexible layout also appeals to buyers looking for work-from-home space and modern convenience.

Why These Plans Work So Well for Developers

Each of these home designs has been crafted to meet the demands of today’s buyers while offering the scalability and construction efficiency that developers need. They’re:

• Flexible – Great for a variety of lot sizes and community layouts
• Marketable – With features that attract multiple buyer types, including:
  • First-time homeowners
  • Growing families
  • Downsizers
  • Investors and rental property developers
  • Remote workers seeking home office space
• Efficient to build – Streamlined footprints and logical layouts reduce build times and costs
• Future-ready – With open concepts, private primary suites, and home office space, these homes reflect what buyers want most in today’s market

Explore These Top Plans for Your Next Development

Whether you’re building one home or an entire neighborhood, these top-performing plans from W.L. Martin Home Designs offer the flexibility, functionality, and appeal to help you succeed. We invite you to explore the plans above — or browse our full collection of house plans designed specifically for developers across North America.

View the plans online or contact us for more details. We’re here to help you find the right fit for your next project.

When developers are looking to get the most out of a house plan, every square foot matters. In today’s market, it’s not just about building bigger—it’s about building smarter. Savvy buyers are looking for homes that feel spacious, functional, and tailored to modern life, even when the square footage is modest. Fortunately, with smart design features, developers can add real value to a home without increasing the footprint.

Here are five smart home design elements that make a big impact on livability and marketability—without requiring extra square footage.

1. Open-Concept Layouts with Defined Zones

The open floor plan is more than a trend—it’s become a standard. According to the National Association of Home Builders (NAHB), over 85% of buyers prefer an open layout between the kitchen and main living area. This kind of layout helps smaller homes feel significantly larger, improving sightlines and allowing light to flow freely throughout the space.

However, smart design also includes subtle zoning—like placing a kitchen island to define the cooking area or using flooring changes to subtly separate dining from living spaces. Most WL Martin Home Designs floor plans under 2,000 square feet use open-concept living with thoughtful layout choices that create this balance of openness and organization.

2. Built-In Storage Solutions

In smaller homes, clutter can shrink a room fast. That’s why built-in storage has become a top priority for buyers and renters. A 2023 Zillow Consumer Housing Trends Report found that homes with thoughtful storage solutions sell faster and at higher prices, even without extra square footage.

Features like mudroom cubbies, under-stair storage, pantry shelving, or built-in bookshelves make a home feel more organized and functional. Many WL Martin Home Designs include built-in elements or allow developers to easily add custom storage solutions during construction, particularly in entryways, laundry rooms, and shared living spaces.

3. Multipurpose Rooms and Flex Spaces

Buyers love having a home office, gym, or guest space—but not every plan has room for all three. That’s where flexible spaces come in. A 2024 survey by Realtor.com showed that listings with a den, flex room, or multipurpose space received 24% more views than those without. In smaller homes, a flex room that can serve multiple needs adds significant perceived value.

WL Martin offers several plans with bonus rooms, lofts, or home offices that are sized efficiently so they don’t push the home beyond its footprint but still offer adaptability. Developers can also work with the WL Martin team to modify plans to turn a dining room or nook into a hybrid work/play space, depending on the target market.

4. Natural Light and Window Placement

Light can make or break the feel of a home, and it doesn’t require additional space to do its job. Well-placed windows, especially when paired with open sightlines, help rooms feel bigger, brighter, and more inviting. A study from the University of California, Berkeley, found that daylight has a measurable impact on homebuyer preference, with homes receiving more natural light typically selling at a 3–5% premium.

Most WL Martin homes use strategic window placement to flood the main living areas with natural light while maintaining energy efficiency. Many plans also offer optional transom or clerestory windows for developers who want to enhance the light factor without increasing wall space or ceiling height.

5. Thoughtful Kitchen Design with High Functionality

The kitchen is still the heart of the home, and even in a smaller footprint, a well-designed kitchen can sway a buyer’s decision. According to a 2023 survey by the American Institute of Architects (AIA), demand for compact but highly functional kitchens has increased, especially in homes under 2,000 square feet.

Smart kitchens include features like a central island that doubles as a dining space, tall cabinetry for vertical storage, or an appliance layout that supports efficient movement. Many WL Martin plans in the 1,000–1,800 square foot range include these kinds of kitchens as standard, while others can be easily adapted during the design process to fit developer or buyer needs.

Adding Value Without Adding Square Footage

Today’s developers are balancing cost efficiency with buyer expectations. That’s why features that boost functionality, enhance livability, and elevate design—without increasing the building envelope—are key. Over 80% of WL Martin’s house plans under 2,500 square feet include at least three of the features mentioned above, and most plans are easily modifiable to include all five.

By choosing house plans that prioritize smart design over sheer size, developers can build homes that are more appealing to today’s buyers and more profitable in the long run.