Author: House Plans Guy

If you think “mansion” means 10 bedrooms, a bowling alley, and a four-car garage, think again.

Welcome to the age of the Starter Mansion — homes that live large without being over-the-top, hitting that perfect 2,000 to 2,500 square foot range that both homebuyers and developers are falling head-over-heels for.

At W.L. Martin Home Designs, we’ve been watching this trend catch fire — and we’re here for it. Whether you’re a creative buyer dreaming up your perfect first “big” home, or a developer planning your next hot-selling neighborhood, the Starter Mansion wave is one you’ll want to ride.

What Exactly Is a Starter Mansion?

In short? It’s a home that feels luxurious but doesn’t require lottery winnings to own.

Think smart layouts, beautiful finishes, bonus spaces (hello, home offices and flex rooms), and thoughtful outdoor areas — all wrapped up in a footprint that’s still manageable.

Usually between 2,000 and 2,500 square feet, these homes offer the “move-up” feel that growing families, young professionals, and even downsizing boomers crave — without tipping into true oversized territory.

Translation: You get to live large without living in a house you spend your whole weekend cleaning.

Why Developers and Builders Are Loving This Size Sweet Spot

If you’re a developer, this trend should be music to your ears. Here’s why:

• More Buyers, More Buzz: Starter mansions hit a broad range of budgets — appealing to first-time “luxury” buyers and seasoned homeowners alike.
• Better Land Use: You can fit more homes per development without sacrificing the “wow” factor buyers expect.
• Higher Profit Margins: Thoughtful, upscale designs with a moderate footprint keep construction costs reasonable while allowing for premium pricing.
• Future Flexibility: These homes adapt — perfect for growing families today, empty-nesters tomorrow.

In short: smartly-sized luxury sells.

Creative Buyers, This One’s For You Too

If you’re house hunting and your Pinterest board is full of dream kitchens, cozy reading nooks, and stylish work-from-home spaces… but you don’t want (or need) a 5,000 sq ft mega-mansion, Starter Mansions are your vibe.

You get room to breathe — multiple bedrooms, real entertaining spaces, maybe even a bonus room or flex area — without feeling like you’re rattling around in something way too big.

Plus, homes in this size range typically mean:

• Lower maintenance costs
• More energy efficiency
• Room to personalize without blowing the budget

Big enough to feel amazing. Small enough to live smart.

How W.L. Martin Home Designs Fits Right In

At W.L. Martin Home Designs, many of our plans hit this golden sweet spot — offering timeless curb appeal, clever layouts, and livable luxury that’s designed for real life (and real budgets).

We understand that “home” is about more than square footage.
It’s about how the space feels, flows, and adapts to the people inside it. That’s why our 2,000–2,500 sq ft designs balance beauty with practicality — perfect for developers building the next must-live-in neighborhood, and creative buyers crafting their dream homes from the ground up.

Want a home (or a whole development) that feels just right?
Browse our collection today — and find a design that lives large without living oversized.

Explore House Plans at W.L. Martin Home Designs

Quick Fun Fact

According to Realtor.com, the average size of a new single-family home is trending slightly smaller than it did a decade ago — but expectations for smart features, bonus rooms, and gorgeous outdoor spaces are higher than ever. Starter mansions hit that sweet spot between size and style perfectly.

In today’s fast-evolving housing industry, innovation is happening at every turn — and one of the biggest developments is the growing role of artificial intelligence (AI) in residential home design. More and more companies are experimenting with AI tools to generate floor plans, create custom layouts, and even optimize designs for energy efficiency.

It’s an exciting time full of new ideas, but it’s also a time to recognize something equally important: the human element in home design remains irreplaceable. Experienced designers, like those at W.L. Martin Home Designs and many other established firms, bring a depth of understanding and creativity that technology simply can’t match — at least not yet.

How AI is Influencing Modern Home Design

Artificial intelligence is starting to leave its mark in several interesting ways:

• Rapid Concept Development: AI tools can generate a wide range of floor plan ideas quickly, offering developers and builders a starting point for customization.
• Energy and Layout Optimization: Some systems can recommend window placements, insulation upgrades, and room configurations to maximize natural light and lower utility costs.
• Customization at Scale: AI can assist in tailoring certain aspects of a home to buyer preferences without needing a full redesign.

These capabilities are promising, and they may eventually help developers move faster and offer more flexible options. AI is contributing exciting ideas to the future of residential construction.

Why Human-Designed Homes Are Still the Best Foundation

Even with the promise of AI, the reality today is clear: homes designed by experienced professionals offer a level of thoughtfulness, livability, and emotional resonance that automated systems can’t yet replicate.

Designers at companies like W.L. Martin Home Designs — along with many other highly respected architectural firms — create plans based on:

• Real-world experience with how families live and grow in a space
• An understanding of subtle details like sightlines, room proportions, and flow
• A focus on character, warmth, and lasting value — not just functionality

These are the kinds of human insights that make a house truly feel like a home, and they are difficult for AI to fully capture.

A Glimpse Into the Future: Collaboration Between AI and Designers

Looking ahead, it’s likely that AI will become an increasingly important tool — helping designers brainstorm ideas, optimize energy use, and speed up certain aspects of the planning process. Some forward-thinking firms are already blending AI insights into their workflows to offer even smarter, more efficient designs.

However, the heart of great home design will continue to rest with human experts — those who combine technical skill with creativity, intuition, and real-world knowledge. Developers and homeowners alike will continue to benefit most from homes crafted by experienced professionals who understand not just structures, but the people who live inside them.

Final Thoughts

AI is opening exciting new doors in home design, but human expertise remains the cornerstone of creating homes that people truly love.

By choosing home designs from experienced firms like W.L. Martin Home Designs and other talented designers, developers can ensure their projects stand the test of time — offering not just efficient spaces, but meaningful, livable homes.

If you’re looking for thoughtfully crafted house plans — from compact cottages to versatile family homes — now is the perfect time to explore options created with real experience, care, and a vision for the future.

The starter home is making a strong comeback in 2025, driven by a combination of economic pressure, buyer demand, and shifting developer strategy. After several years where luxury builds and large floor plans dominated new construction, developers are returning to the fundamentals: efficient, affordable homes that meet the needs of everyday buyers.

Housing affordability remains one of the biggest challenges across North America. According to recent data from Redfin, the average home price in the U.S. hit a new high in early 2025, while mortgage rates have stabilized around 6.5%. Although still elevated compared to pre-2020 levels, the Federal Reserve has indicated potential interest rate cuts later this year, which could further fuel demand—especially from first-time buyers and those looking to downsize. Developers who can respond with fast-to-build, cost-conscious floor plans are in a prime position to meet this growing need.

Why Smaller Homes Make Sense for Builders in 2025

Recent surveys from the National Association of Home Builders show that homes under 1,500 square feet are experiencing renewed interest from both builders and buyers. These compact designs offer a practical solution in the face of rising labor costs, persistent supply chain fluctuations, and tariffs on materials like imported lumber and appliances. Smaller homes require fewer resources to construct, which shortens project timelines and minimizes overhead for builders looking to keep margins strong.

In addition to cost savings, smaller home designs are easier to scale. Developers looking to maximize limited land inventory—especially in suburban infill zones or growing small towns—can fit more units per acre using narrower footprints and simplified layouts. These designs also align well with zoning updates in many regions that now support duplexes, townhomes, and accessory dwelling units, all of which pair well with compact single-family designs.

Meeting Buyer Demand With Efficient Home Plans

Today’s buyers are looking for value and versatility. First-time homebuyers, in particular, are searching for homes that offer livable space without unnecessary square footage. Open-concept kitchens, smart storage, and energy-efficient layouts are more attractive than oversized rooms that add to build cost and utility bills. Developers who build with this mindset can better serve a generation of buyers focused on practicality, sustainability, and long-term affordability.

At W.L. Martin Home Designs, we’ve curated a wide range of home plans that are especially well-suited for developers targeting this shift in the market. Our catalog includes homes from just 400 square feet up to 2,500 square feet, with many plans specifically designed to meet the needs of budget-conscious builds. Every plan is created with both aesthetic appeal and functional flow in mind—important factors when building homes that must appeal to a broad audience of entry-level buyers.

Why Now Is the Right Time to Invest in Starter Home Plans

The bottom line is that the market is leaning toward practicality. With inflation pressuring consumer spending and rent prices continuing to rise, more people are choosing to buy instead of rent—if they can find an affordable option. Developers who embrace this shift and build with efficiency in mind will be better positioned to meet that demand. With mortgage rate changes on the horizon, the timing couldn’t be better to plan ahead and build smarter.

Whether you’re developing a compact subdivision, infill community, or simply trying to get ahead of shifting buyer behavior, smaller homes offer more than just a lower price tag. They’re quicker to build, easier to maintain, and more likely to sell in a market where value matters more than ever.

Ready to find plans that align with today’s demand? Explore the selection at W.L. Martin Home Designs, where you’ll find efficient, ready-to-build designs that make sense for your next project.

As land prices rise and infill opportunities tighten, developers across North America are facing a critical question: How do you maximize returns on narrow or irregularly shaped lots? The answer lies in smart design—and W.L. Martin Home Designs is here to deliver.

Why Narrow Lots Are Driving Development in 2025

The push for higher-density development is reshaping the way communities are built. According to the National Association of Home Builders (NAHB), the average lot size for new single-family homes in the U.S. has dropped to just 8,456 square feet, or about 0.19 acres, the smallest in decades. Meanwhile, Redfin reports that narrow lot development is increasing in urban and suburban markets alike, as cities encourage zoning reform to support more housing options.

Developers are adapting quickly—opting for efficient, well-designed homes that work within tighter footprints. These homes not only allow for more units per acre, but they also cater to a growing demographic of buyers and renters seeking smaller, more affordable living spaces.

Smart Floorplans Make All the Difference

When space is limited, every square foot matters. That’s where clever floorplan design becomes essential. Smart narrow-lot plans make the most of vertical space, offer open-concept layouts to enhance flow, and maintain curb appeal despite a smaller footprint.

At W.L. Martin Home Designs, we specialize in homes designed to fit narrow lots without sacrificing livability, style, or profitability.

Plan Spotlight: The Windermere (#24523)

One standout example is the Windermere Plan #24523. At just 1,172 square feet, this home proves that compact design doesn’t mean compromise.

• Width: Just 26 feet—perfect for infill or high-density developments
• 2 Bedrooms, 2 Baths: An ideal layout for first-time buyers or downsizers
• Open Living Concept: Maximizes sightlines and space flow
• Optional Features: Flexible areas for personalization or upgrades

The Windermere is a top choice for developers looking to fit more homes on smaller lots without sacrificing the features today’s buyers demand.

Why Developers Choose W.L. Martin Home Designs

We understand what developers need: plans that are code-compliant, cost-efficient to build, and designed to sell. That’s why we offer a wide variety of narrow-lot home plans—ranging from cozy 400 sq. ft. cottages to spacious 2,500 sq. ft. family homes—all optimized for real-world buildability.

Whether you’re working in a tight subdivision or navigating infill requirements in a growing metro area, we’ve got plans that deliver both form and function.

Looking Ahead

With interest rates remaining high and land availability continuing to shrink in key markets, the trend toward narrow-lot development isn’t going anywhere. Builders and developers who embrace smart design will not only meet market demand—they’ll also maximize return on investment per lot.

Ready to explore more narrow-lot house plans?
Browse our full collection here or contact us for recommendations tailored to your project.

As we move deeper into 2025, interest rates continue to hover near decade highs—and it’s reshaping how builders and developers approach new residential projects. With U.S. mortgage rates sitting between 6.75% and 7.1%, and Canadian rates hovering around 5.6%, many buyers are hitting pause on large home purchases. That hesitation is rippling through the market, and for builders, it means one thing: efficiency is everything.

But this market isn’t all doom and gloom. In fact, savvy builders are seeing opportunity in the shift. Rather than focusing on large, high-cost custom homes, many are turning their attention to smaller, more affordable designs that are easier to finance, faster to build, and perfectly aligned with today’s buyer mindset.

Buyers Are Downsizing Their Expectations—Not Their Standards

Rising borrowing costs mean that buyers can afford less home for the same monthly payment. According to a March 2025 report from the National Association of Realtors, the average buying power has dropped by nearly 12% year-over-year. As a result, the demand for homes under 2,000 square feet—especially those between 1,200 and 1,800 sq. ft.—is steadily increasing.

That doesn’t mean buyers are willing to sacrifice style or comfort. In fact, today’s homebuyers are looking for well-designed homes that use space creatively. Open floor plans, multi-functional rooms, and energy-efficient features are more important than ever.

Why Smaller Homes Make Sense for Builders in 2025

For builders and developers, shifting focus to smaller homes is more than just following buyer demand—it’s a smart strategy for managing costs and keeping inventory moving. Smaller homes mean:

• Lower construction costs (especially with material prices still fluctuating)
• Faster build times, which means quicker turnaround and cash flow
• Broader market appeal, from first-time buyers to downsizers
• Easier financing, both for buyers and lenders

With interest rates high, every dollar matters—for you and your buyers. Smaller homes give you more flexibility in pricing, allow for higher density in subdivisions, and provide a faster path from breaking ground to closing the sale.

W.L. Martin Home Designs: Built for This Market

At W.L. Martin Home Designs, we’ve always specialized in homes that deliver maximum livability in a smart footprint. Our house plans range from compact 400 sq. ft. cottages to efficient 2,000+ sq. ft. family homes—each one designed to be builder-friendly and market-ready.

Some of our most requested plans this year fall into the 1,400–1,800 sq. ft. sweet spot. These homes feature:

• Open-concept living spaces
• Split-bedroom layouts for privacy
• Energy-efficient footprints with simple rooflines
• Flexible rooms for home offices or guest spaces
• Covered porches and outdoor living areas

And for developers working in higher-density areas or under new zoning regulations, our growing collection of duplex plans offers even more options to stay competitive in this evolving market.

The Bottom Line: Build Smart, Build Efficient

Interest rates may be high, but buyers haven’t disappeared—they’ve just shifted their focus. They’re looking for homes that are practical, efficient, and attainable. Builders who respond with smaller, smarter home designs will be the ones who keep projects moving and profits healthy through the rest of 2025.

Now is the time to rethink your plan portfolio. Explore our selection of builder-friendly house plans designed to meet today’s budget-conscious market—without compromising the quality and style buyers still expect.

Ready to adapt to the market shift?

Browse our best-selling small and mid-sized home plans at www.wlmartinhomes.com, or reach out to us for plan recommendations tailored to your next project.

Across North America, local governments are rethinking traditional zoning laws—and it’s creating new opportunities for developers, especially those focused on efficient single-family homes and duplex builds. As cities continue to face housing shortages and affordability challenges, the shift toward more flexible land use is turning small lots and previously off-limits parcels into buildable goldmines.

In 2025, we’re seeing a growing number of municipalities move away from strict single-family zoning to allow for denser housing types like duplexes and narrow-lot homes. Places like Portland, OR; Minneapolis, MN; and even mid-sized cities like Raleigh, NC and Hamilton, ON are at the forefront of this trend. Their goal is to increase housing supply without the need for large-scale development—and builders who are prepared with the right plans are already stepping in to meet that demand.

Why Developers Should Be Paying Attention

According to a recent report by the Urban Land Institute, more than 60% of major U.S. and Canadian metros are either implementing or exploring zoning reforms to allow “missing middle” housing. That includes duplexes, small-lot homes, and accessory dwelling units (ADUs). These types of infill projects are attractive to cities because they fit seamlessly into existing neighborhoods while offering more housing per acre.

For developers and builders, this means it’s time to think smaller and smarter. If you’ve historically focused on larger single-family homes in new subdivisions, it may be worth exploring new opportunities in infill development using compact home plans and duplex designs that meet these evolving zoning standards.

The Rise of Duplexes: Flexible, Profitable, and In-Demand

Duplexes are emerging as a key solution in cities easing zoning restrictions. With two units under one roof, duplexes can double your rental income or sales potential—without requiring double the lot size. For example, a standard 50-foot lot that once only allowed a single home may now be eligible for a well-designed duplex that blends seamlessly with the neighborhood.

At W.L. Martin Home Designs, we’ve seen increased demand from developers looking for duplex plans that are both stylish and functional. Whether you’re targeting long-term renters, first-time buyers, or multi-generational families, duplexes offer unmatched flexibility. Many of our duplex designs include thoughtful touches like private entrances, mirror layouts for construction efficiency, and even individual garages or outdoor spaces.

Smaller Homes for Smaller Lots

Zoning reform also means more flexibility with minimum lot sizes and setbacks, which opens the door for narrow-lot single-family homes. These homes are ideal for urban infill or redevelopment projects, where available land is limited but demand for housing is high.

Smaller footprints don’t mean compromising on quality. Smart home designs under 1,500 or 2,000 square feet can still offer open floor plans, multiple bedrooms, and stylish curb appeal. In fact, many of today’s buyers are actively looking for more manageable homes with lower utility costs and maintenance requirements—a trend that aligns perfectly with the current zoning shifts.

The Bottom Line for Builders

If you’ve been watching zoning changes from the sidelines, now is the time to lean in. Local governments are creating new pathways for smart growth—and that means fresh opportunities for builders who have the right house plans ready to go.

At W.L. Martin Home Designs, we specialize in house plans that fit the evolving needs of today’s housing market. From compact single-family homes to beautifully designed duplexes, our catalog includes build-ready plans that meet zoning requirements in cities across North America. And because many of our plans are customizable, we can help you adapt your next project to fit a specific lot, code, or community aesthetic.

Ready to take advantage of the new zoning landscape? Explore our collection of duplex and infill-friendly home plans and position your next project for success in 2025 and beyond.

With 2025 in full swing, builders and residential developers are facing a wave of new expectations when it comes to energy efficiency, materials, and overall home design. Whether you’re working on a small subdivision of single-family homes or building on spec, staying ahead of these trends isn’t just smart—it’s necessary.

In recent years, there’s been a noticeable shift in how homes are being designed, not only to meet tightening sustainability regulations but also to appeal to buyers who are more conscious of energy costs, environmental impact, and long-term livability.

Energy Efficiency Is More Than a Buzzword

One of the biggest shifts in the residential market is the increasing demand for energy-efficient homes that don’t sacrifice comfort or style. Many states and provinces have updated their building codes for 2025, with more expected to follow. These updates include higher standards for insulation, air sealing, and mechanical ventilation. For example, California’s Title 24 energy code has pushed builders toward all-electric homes, while parts of Canada are moving toward net-zero ready standards by default. For developers working across North America, understanding regional code differences is becoming just as important as choosing the right floor plan.

Material Trends That Speed Up Builds and Improve Performance

Materials are another area where innovation is taking hold. Traditional stick framing is still common, but there’s growing interest in materials like structural insulated panels (SIPs) and insulated concrete forms (ICFs), which offer excellent thermal performance and speed up construction. These materials can help builders meet strict energy codes while reducing long-term maintenance for homeowners—an increasingly important selling point.

Design Choices That Balance Style and Sustainability

In terms of design, buyers and local governments alike are leaning into smarter, more adaptable layouts. Homes between 1,200 and 2,000 square feet are especially in demand, particularly when they include open-concept living areas that maximize light and airflow. Floor plans that allow for flexible spaces—like home offices, multi-use guest rooms, or aging-in-place features—are rising in popularity. These design choices don’t just appeal to modern buyers; they also make homes more resilient to market shifts.

At W.L. Martin Home Designs, we’re seeing an uptick in interest for plans that are both efficient and easily customizable. Builders are asking for layouts that allow easy integration of rooftop solar, heat pump systems, or advanced HVAC zoning. Features like covered porches, thoughtfully placed windows for passive solar gain, and mechanical rooms sized for future tech upgrades are no longer considered extras—they’re expected.

Whether you’re working on a small-lot infill project or building a new neighborhood from the ground up, understanding how these trends in efficiency, materials, and layout are converging is key. Smart builders are not only designing for code compliance today but also planning for flexibility tomorrow.

If you’re looking for home designs that align with these evolving needs, browse our curated selection of plans that offer smart square footage, sustainable layouts, and builder-friendly customization options. W.L. Martin Home Designs has a growing catalog of homes under and around 2,000 square feet that are designed with today’s expectations—and tomorrow’s innovations—in mind.

Did you know that color psychology—how colors affect our mood—was first seriously studied in the early 1800s? Fast forward to 2025, and we’re still just as fascinated by how our surroundings make us feel. In fact, that’s one of the biggest drivers behind this year’s top interior design trends. Today’s homeowners and builders aren’t just looking for style—they want spaces that support comfort, well-being, and personality.

At W.L. Martin Home Designs, we design home plans for how people actually live—from compact cottages to spacious family homes. Whether you’re a builder looking to keep your developments fresh or a homeowner dreaming about the perfect layout, here are the interior trends you’ll be seeing everywhere in 2025—and how to use them in homes of every size.

Warm Minimalism

Warm minimalism is the name of the game this year. It’s still about clean lines and uncluttered layouts, but with a softer touch. Think muted earth tones, natural textures, and cozy lighting that invites people to stay a while. This is a perfect fit for open-concept floor plans and smaller homes, where warmth and intentional simplicity can make compact spaces feel airy yet grounded.

Saturated Color Palettes

Saturated colors are also making a comeback, especially deep greens, clay reds, and rich ochres. While neutrals still have their place, 2025 is leaning into more expressive interiors that tell a story. Accent walls, bold cabinetry, or even colorful ceilings are all on the table. Developers can offer buyers a neutral base and still leave room for those personalized pops of color.

Curved and Organic Shapes

Curves and organic shapes are taking over from hard-edged furniture and rigid layouts. Arched doorways, curved kitchen islands, and round mirrors bring softness to interiors and help make a space feel more relaxed and welcoming. This trend is surprisingly easy to incorporate into existing house plans through furnishings and finishes, without major architectural changes.

Nature-Inspired Materials

Nature-inspired materials continue to be in high demand. Think stone, clay, wood, and linen—materials that age well and bring a sense of authenticity to a home. This ties in beautifully with W.L. Martin’s house plans that favor natural light and open spaces. A home with lots of windows, for example, pairs perfectly with wood flooring and soft, organic textiles.

Multifunctional Spaces

Multifunctional spaces are more important than ever. Whether it’s a homework nook tucked under the stairs or a flex room that can serve as a guest room or gym, today’s buyers want homes that can adapt. If you’re a builder looking to future-proof your offerings, look for plans that offer smart use of square footage and bonus rooms that aren’t locked into a single purpose.

Statement Lighting

Statement lighting is getting bolder, too. Sculptural fixtures are being treated like functional art, adding personality without clutter. In smaller homes, this can make a big impact—drawing the eye upward and adding visual interest without taking up floor space.

Wellness-Focused Design

Finally, expect to see more emphasis on wellness in the home. From air-purifying plants to spa-like bathrooms, homeowners are prioritizing spaces that support a healthy lifestyle. Natural light, good ventilation, and calming color palettes all play a role. Many of our home plans are designed with large windows and thoughtful layouts that naturally support this trend.

As interior design evolves, it’s all about flexibility, comfort, and creativity. These 2025 trends reflect a shift toward more personal, livable spaces—and that’s right in line with what W.L. Martin Home Designs is all about. Whether you’re developing a community or building your dream home, incorporating these trends can make your project more appealing, marketable, and future-ready.

Looking for house plans that fit today’s design trends? Browse our collection of modern, functional homes from tiny homes and duplexes to unique farmhouse designs at W.L. Martin Home Designs.

Developers and Buyers Alike Gain New Opportunities as the Market Shifts

As we step into the spring homebuying season, the U.S. housing market is showing signs of being more favorable to buyers than it has been in recent years. But affordability challenges remain — and while some relief is in sight, it’s clear that both buyers and developers need to navigate a complex and shifting landscape.

The most encouraging news? Inventory is up. Active listings across the country jumped more than 28% year-over-year, with some major markets like Denver and Las Vegas seeing spikes above 60%. More homes sitting on the market for longer has led to greater price flexibility and concessions from sellers. We’re seeing more price reductions, more negotiation room, and in many cases, sellers willing to buy down mortgage rates or cover closing costs.

This kind of market shift puts developers in a powerful position. With more buyers shopping and looking for better deals, now is an ideal time to invest in quality home plans that hit the sweet spot of affordability and livability. At W.L. Martin Home Designs, we specialize in offering house plans from compact cottages to large family homes — perfect for today’s more price-sensitive market.

Easing Mortgage Rates, Increased Listings, and Buyer Incentives Point to a Shifting Real Estate Landscape

Though mortgage rates remain elevated, they’ve eased from the highs we saw just a few months ago. At the start of the year, the average 30-year fixed rate hovered over 7%. Now, it’s closer to 6.6% and could fall further if the U.S. economy continues to show signs of strain under the Trump administration’s sweeping tariffs. These tariffs have rattled global markets, increasing recession fears, and are already driving investors toward safer bonds, pushing the 10-year Treasury yield lower. That’s a key metric influencing mortgage rates — and it could be a green light for buyers to jump in.

But the market isn’t without its complications. Inflation remains sticky, and although mortgage rates might decline further, economic uncertainty could hold back buyer enthusiasm. High home prices, even with recent drops, are still 47% higher than they were just five years ago. The average American household is now spending nearly half its income on a median-priced home, right at the edge of what’s considered unaffordable by federal standards.

Despite that, many buyers — especially those relocating or upsizing — are making moves. In cities like Denver, Austin, and Miami, median listing prices have dropped as much as 6% over the past year. Buyers are gaining leverage. Real estate agents report nearly every buyer is requesting concessions, whether it’s waived inspection requirements, repair credits, or seller-paid closing costs.

This market presents a unique opportunity for developers. With more buyers active, especially those looking for newly built homes that offer efficiency, modern design, and smart layouts, the demand for the right home plan is high. W.L. Martin’s collection of house plans was created with flexibility in mind — ideal for developers who want to respond quickly to market shifts while keeping construction costs under control.

With Economic Uncertainty Ahead, Now May Be the Best Time to Invest in Smart, Scalable Home Design Plans

Let’s not forget: While more homes are on the market, inventory is still historically low. We’re at just over 1.2 million unsold homes nationwide — far short of the 2.2 million monthly average that would bring real balance. That means there’s room, and demand, for new construction — especially if it’s thoughtfully designed and priced right.

And for buyers concerned about today’s rates? Many are adopting a “buy now, refinance later” mindset. With the possibility of lower rates in the future, locking in a home they love now while negotiating concessions is a strategy more buyers are comfortable with — especially as fears of a cooling economy loom.

In short, spring 2025 is shaping up to be a mixed but promising market. For developers, now is the time to prepare. Having the right house plans ready means being able to meet buyer demand quickly — especially as more shoppers look for value, livability, and style without stretching their budgets too far.

Whether you’re planning a small community or adding to your portfolio of single-family homes, W.L. Martin Home Designs offers customizable, builder-friendly home plans ready to meet the moment. With prices stabilizing, inventory rising, and buyers regaining negotiating power, there may not be a better time to select your next great home design.

When it comes to selling new construction homes, what gets buyers through the door is often the view from the street. For developers and builders, curb appeal isn’t just cosmetic — it’s strategic. In fact, research shows homes with strong curb appeal sell for 7% more on average than similar homes with less attractive exteriors, according to a study from the University of Alabama and the University of Texas at Arlington. That number jumps to 14% in slower housing markets.

In 2025, it’s not just about a pretty front porch — it’s about designing elevations that match today’s buyer expectations while staying cost-effective to build. Let’s take a closer look at the top exterior design trends that are helping builders sell faster and stand out in crowded markets.

1. Modern Farmhouse Still Reigns — But It’s Evolving

The Modern Farmhouse look is still in demand, especially in suburban and semi-rural markets, but it’s getting a facelift. Clean lines, black window frames, and metal roof accents are replacing ultra-rustic details. Think white vertical siding with minimal trim and sleek porch columns. Developer tip: W.L. Martin Homes Designs Plan #24138 Modern Farmhouse plan is a great example of a simple but stylish elevation that offers mass appeal without breaking the bank. Design cue: Use fiber cement siding and faux wood accents to deliver the look of premium materials with better durability and lower cost.

2. Cottage-Core Is Winning Over First-Time Buyers

With affordability being a big concern, smaller homes with charming cottage-style exteriors are getting noticed. Buyers are drawn to warm, inviting elements like gabled roofs, window boxes, and cozy front porches. The “simplified storybook” look is especially popular among millennials and younger Gen X buyers. According to a 2024 Zillow report, homes with descriptors like “charming” and “curb appeal” in the listing sold up to 10 days faster than comparable listings without those keywords. Design cue: Add one gable detail, a covered porch, and a pop of color on the front door — it can make a simple plan feel custom.

3. Mixed Materials Add Texture Without Major Cost

Today’s buyers are visually savvy. They expect detail and dimension in a home’s exterior, but you don’t have to spend big to achieve the look. Developers are increasingly using combinations like board-and-batten with horizontal siding, or stone accents just around the base of columns and entryways. Smart strategy: Use affordable stone veneer or brick as accent cladding only where it’s most visible — like near the entry or along a garage front.

4. Dark, Moody Colors Are In — Especially in Urban Infill Markets

While white and gray homes are still popular, darker colors like navy, charcoal, and even black are becoming statement choices. These palettes offer a sleek, modern look that resonates with younger buyers, especially in revitalized neighborhoods and city-adjacent builds. Sherwin-Williams and Benjamin Moore both listed deep greens and dark blues in their 2024 “Colors of the Year,” signaling continued popularity through 2025. Pro tip: Pair a darker body color with light trim and a natural wood front door for contrast and warmth.

5. Symmetry and Simplicity Still Sell

Even with trends leaning modern or rustic, symmetry and clean lines remain timeless — especially for entry-level buyers. Elevations that feel balanced and easy to understand visually help buyers feel grounded and comfortable. In NAR’s 2024 Profile of Home Buyers and Sellers, 87% of recent buyers said the appearance of the exterior was “very important” in their decision to view a home. Design cue: Even in a compact footprint, placing the front door at the center flanked by balanced window groupings can go a long way in visual appeal.

Final Thoughts for Developers

Whether you’re building 5 homes or 50, investing a little thought into your elevations can translate into faster sales, higher perceived value, and fewer days on market. Curb appeal starts with the plan — not just the landscaping.

At W.L. Martin Home Designs, our house plans are crafted with real-world building costs and buyer preferences in mind. From modern farmhouses to cozy cottages, we offer flexible designs that help developers deliver homes that don’t just sell — they stand out.

Looking to refresh your lineup of house plans? Explore our best-selling plans or contact us for recommendations based on your target market.